2024 Journal of Community Bank Case Studies

2024 COMMUNITY BANK CASE STUDY COMPETITION

THIRD PLACE

Southeastern Louisiana University

Students: Blake Eiermann Tu Nguyen Gabriela Santana DiJon Smith Putheara Sok

Navigating Turbulence: The Financial Resilience and Social Media Strategy of b1 Bank Introduction Buddy Roemer, Louisiana’s 52nd governor, founded b1Bank in 2006. Headquartered in Baton Rouge, LA, b1Bank earned its reputation as a trusted financial partner through cultivating a diverse base of loyal clients. As of December 2023, b1Bank has $6.6 billion in assets and $5.3 billion in deposits, making

Faculty Advisor: Dr. Danielle Lewis

it the second largest bank

headquartered in Louisiana with 48 banking centers spread across the

Louisiana and Texas I-10 and I-20 corridors.

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