Introduction to Mortgage Origination Examiniations
Internal Use Only
Examination – Pre-Exam General impression of the advertisement: • Express claims • Implied claims • Half truths • Material disclosures missing What is the “reasonable takeaway” from the ad?
Internal Use Only
Examination – Pre-Exam For any questionable claim or omission: • Questionnaire responses • Advertising expenses • Policy & procedures • Request substantiation from management • Request translation
Made with FlippingBook - professional solution for displaying marketing and sales documents online