IT Examiner School, Providence, RI

Social Media Strategy

 What does the FI expect to gain from using social media?  How will the plans be implemented and over what period of time?  Who are the “target” viewers?  What types of FI activities/postings are planned?

Social Media Strategy (cont.)

 What types of social media do FIs plan on using and how do they plan to use them?  How will the social media activities be managed and by whom- internal and/or external?  Who will the social media staff report to within the FI?  Who and how will these activities be reviewed/audited?