Cyber IT Supervisory Forum eBook

strategy is not a plan, it’s positioning • planning = a set of activities we plan to do

• …activities that usually aren’t integrated or coherent • plans have expenses/budgets that we manage/control • …which makes “plans” more comfortable than “strategy” • strategy = choices that position you on a playing field in a way that you win (aka, an outcome/goal) • strategy has a theory and must be coherent /actionable • why should we play on this field vs. another? • how can we be better than anybody else on that field? • hinges on a variable (customers) we can’t control • measured in revenue

strategy

SOURCE: Harvard Business Review; Roger Martin; “A Plan is Not a Strategy”; https://www.youtube.com/watch?v=iuYlGRnC7J8; 6/29/22

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