CMS Case Study

II.

Review of Statement of Purpose and Core Values

As part of our strategic planning process, we convened a cross-section of employees and directors on May 22, 2020, for a full day of discussion moderated by a third party. The group reviewed our Statement of Purpose and Core Values to identify which were most resonant with each person. This review helps us understand how our employees and the community at large view Cloyd Bank & Trust. Statement of Purpose “Cloyd Bank & Trust is an organization established on conservative values that serves it community by providing quality financial services while delivering an exceptional customer experience.” The most commonly cited important/resonant words in the Statement of Purpose follow. These are listed in the order they appear in the Statement of Purpose and are not ranked. • Conservative • Serves • Quality • Exceptional Core Values A. We do the right thing. Operate with integrity and build trust.

B.

We build loyal relationships. Listen and seek to understand.

C.

We exceed expectations. Be proactive, anticipate customer needs, and act with a sense of urgency.

D.

We serve our community. Our bank is committed to the investment of time and resources to grow our community.

E.

We are positive and professional. Act with class.

F.

We choose to make a difference. Encourage and invest in others.

G.

We are accountable. Be responsive and respectful.

H.

We pursue growth and knowledge. Take initiative to learn daily.

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