CMS Case Study

Table of Contents I.

Executive Summary............................................................................................................................... 4 II. Review of Statement of Purpose and Core Values ............................................................................... 6 III. Situational Analysis: External ............................................................................................................ 7 A. Macroeconomic outlook................................................................................................................... 7 B. Banking Industry Review and Outlook.............................................................................................. 9 C. Market Analysis............................................................................................................................... 12 IV. Situational Analysis: Internal .......................................................................................................... 14 A. Historical Financial Performance .................................................................................................... 14 B. Peer Analysis ................................................................................................................................... 15 C. SWOT Analysis................................................................................................................................. 16 1. Strengths ..................................................................................................................................... 16 2. Weaknesses ................................................................................................................................ 16 3. Opportunities.............................................................................................................................. 16 4. Threats ........................................................................................................................................ 16 V. Strategic Initiatives and Action Items ................................................................................................. 17 A. $1 Billion by 2025............................................................................................................................ 17 1. Sustain Loan and Deposit Growth: Officer Calling Program ....................................................... 17 2. Capital Plan ................................................................................................................................. 19 3. Maintain Existing Culture............................................................................................................ 20 4. Succession Planning .................................................................................................................... 21 5. Broaden Revenue Sources .......................................................................................................... 22 B. Be Accountable ............................................................................................................................... 22 1. Define Job Expectations, Provide Training and Hold to Position Standards............................... 22 2. Periodic Management Assessments, Coach Up/Out and Course Corrections ........................... 23 3. Periodic Employee Assessments................................................................................................. 23 4. Do It Right the First Time but Don’t Be Afraid to Make Mistakes .............................................. 23 C. Be Efficient ...................................................................................................................................... 23 1. Separation of Duties ................................................................................................................... 23 2. Ensure Successful Integration of New Core................................................................................ 24 3. Reduce Efficiency Ratio to 55-60% ............................................................................................. 24 4. Do Not Sacrifice Asset Quality .................................................................................................... 24 D. Communicate Well.......................................................................................................................... 25

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