2025 Supervisors Symposium

Phase 3: Media and Stakeholder Outreach

Fill the information void

Stick to the plan

Message discipline

Build trust

Effective media and stakeholder outreach is crucial to filling the information void, maintaining message discipline, and building trust during a crisis.

Phase 4: Assess and Adjust

• Learn during and after the crisis • Evaluate message goals vs. reactions

• Check: did messages help or confuse?

• Adjust language, channels, cadence as needed