2024 Journal of Community Bank Case Studies

FIRST PLACE: Commonwealth University of Pennsylvania THIRD PLACE: Southeastern Louisiana University

identify and close any potential compliance gaps, ensure ongoing adherence to legal requirements, and safeguard customer information. Fraud and security threats pose potential challenges for b1Bank, as phishing schemes or the creation of fake social media accounts can deceive customers into revealing personal banking information, leading to financial losses, and damaging the bank’s credibility. To combat these risks, b1Bank employs sophisticated security software to detect and report fake accounts impersonating the bank. Conclusion Through the 2023 bank run, b1Bank exemplifies great resilience and strategic foresight. Established in 2006 and now standing as Louisiana’s second-largest bank, b1Bank has effectively leveraged its asset growth and prudent loan portfolio management to solidify their market position. Unlike the other banks that succumbed to economic pressures last year, b1Bank has maintained a diversified approach to banking; they concentrate on commercial

and industrial loans along with real estate while keeping their securities portfolio 100% available-for-sale. This strategic focus on stable, income-generating assets has enabled b1Bank to withstand the fluctuations of interest rates and economic downturns, demonstrating a strong financial foundation that promises continued growth and stability. ALCO’s proactive asset and liability management ensures that the bank not only survives but also thrives in the evolving financial landscape. The bank really stands out for its proactive approach in looking for potential shifts in the regulatory environment as well as handling any regulatory changes. With social media, b1Bank goes beyond industry standards, setting them apart with initiatives like leveraging celebrity endorsements and actively managing their social media narrative. b1Bank maintains a dynamic presence that engages customers and enhances community trust through a balanced use of traditional banking methods and innovative social media strategies.

Works Cited Albrecht, Misty and Mimi Singer Lee. Personal Interview. 21 Mar. 2024.

“BankFind Suite.” Federal Deposit Insurance Corporation , https://banks.data.fdic.gov/bankfind-suite/ .

“b1Bank Shareholder Information.” b1Bank , https://www.b1bank.com/shareholder-info .

Boone, Timothy. “B1Bank CEO Jude Melville Talks Recession Odds, Crypto, and How to Deal with Inflation.” The Advocate , 25 June 2022, www.theadvocate.com/baton_rouge/news/business/b1bank-ceo-jude-melville-talks recession-odds-crypto-and-how-to-deal-with-inflation/article_7d22584a-f25a-11ec-944c-8f0a4b9c6e75.html . “Examination Policies Manual.” Federal Deposit Insurance Corporation , https://www.fdic.gov/resources/ supervision-and-examinations/examination-policies-manual/ . Accessed 6 May 2024.

61