2024 Journal of Community Bank Case Studies

with the institutions that failed. This section also evaluates FCCB’s ALM and regulatory risk planning procedures. In the Federal Reserve System’s first 2023 issue of Community Banking Connections, Governor Bowman explores the cause of these bank failures and how regulatory institutions responded in the aftermath. In this section, we utilize Governor Bowman’s message to explain the characteristics that defined the banks that closed in 2023 and how FCCB, as a relationship-based community bank, differs from troubled institutions. Part III of this case study examines social media in banking. Specifically, we analyze its impact on the 2023 bank closures and how FCCB manages and mitigates reputational risk. To learn more about the bank’s social media efforts and how they tie into its communication strategy, we interviewed Heather Sargent, FCCB’s Director of Marketing, and LeeAnn Gephart, the Chief Consumer Banking Officer. We outline how FCCB’s marketing department analyzes data from the bank’s platforms to develop and maintain customer relationships.

As the Federal Reserve System explains, community banks are highly resilient because they link deposits to customer relationships.

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