2023 Community Bank Case Study Competition Journal
2023 COMMUNITY BANK CASE STUDY COMPETITION
In four of the seven markets it operates, PSB is the only game in town. It is the market leader in two of the three remaining communities. In
three of the markets, the bank competes against a regional bank that merged with another large player. Halterman opined the conversion did not go well: “Larger
banks and regionals are our friend. They typically
Figure 1: Deposit Growth at PSB uncontested and contested branches and at local competitors, 2018-2022
are not interested in smaller markets, and their customer
Peoples Savings Branch, no competitors
Peoples Savings Branch, with competitors
Competing Banks
2.1
service is subpar.” He is confident that service and commitment to the community will win out. Halterman is also optimistic about the most recently opened branch in Knoxville. The market leader in Knoxville was acquired a few years ago and is losing market share.
1.9
1.7
1.5
1.3
1.1
0.9
Deposits, Index (2018=1)
0.7
0.5
2018
2019
2020
2021
2022
source: FDIC Deposit Market Summary June 30 data
Figure 2: De Novo Bank Charters
300
270
250
223
221
199
194
191
200
181
179
157
146
150
128
118
114
111
98
95
100
80
67 68
50
31
13 6 9 15
11 3
0 2 0 1 0 5 8
0
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
source: bankingstrategist.com using FDIC Analytics
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