2023 Community Bank Case Study Competition Journal

FIRST PLACE: The University of Tennessee at Martin

former President David Flowers, Chairman and CEO, Mott Ford, and an executive team that was able to overcome numerous obstacles. In the post-pandemic world, CBTC incorporated minimal hybrid options for some positions for staff while remaining focused on the people of its community and the people of its bank. The drive for community bankers to build relationships with clients is crucial to the executive team’s plan to make CBTC thrive. Another way the bank will be more successful is implementing new technologies to reinforce security, internal operations, and client experiences. The largest factor in the improvement of the bank’s technological infrastructure is the hire of its new CITO, Scott Freschi. Freschi’s leadership was the driving force in upgrading and strengthening the bank’s technological capabilities and is a reason the bank’s technology examinations have been satisfactory.

CBTC’s people-focused mindset goes beyond customer satisfaction. CBTC approaches community banking with a passion to put people and their needs first and build its community into a living, thriving unrivaled presence.

The drive for community bankers to build relationships with clients is crucial to the executive team’s plan to make CBTC thrive.

Works Cited Federal Financial Institutions Examination Council. “Uniform Bank Performance Report: 2018–2022.” FFIEC, 2022, www.ffiec.gov/ubpr.htm Glaze, Andrew. “Council Post: Why Offering Retirement Benefits Helps Attract and Retain Top Employees.” Forbes, Forbes Magazine, 26 August 2022, https://www.forbes.com/sites/ forbesfinancecouncil/2022/08/24/why-offering-retirement-benefits-helps-attract-and-retain top-employees/ Konrad, Alex. “Silicon Valley Bank Closure: VC Startups’ Reaction.” Forbes, 10 March 2023, https:// www.forbes.com/sites/alexkonrad/2023/03/10/silicon-valley-bank-closure-vc-startups reaction/?sh=5d11d73feda4 “Our Story” Commercial Bank & Trust Company, 2023. https://www.cbtcnet.com/connect/who-we-are/our-story

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