2022 Journal of Case Studies

Since 2011, C&N has gone through considerable expansion, which can be seen in figures such as the number of employees, the services it offers, and the large investments in technology.

one of the many stories that exemplify how C&N has served its community for the past 10 years. Part III describes C&N’s goals over the next decade and how it plans to achieve them. In a world where larger banks and fintech companies (businesses whose primary offerings are propelled by technology) are becoming more competitive against community banks, C&N is evaluating how it can continue to create the long-lasting relationships with its customers that differentiates it from other institutions. The part describes specific programs that C&N participates in to help serve its many communities. This section also outlines the challenges ahead and how the bank’s quick shift after the initial outbreak of COVID-19 has permanently affected its business model. Overall, the case study found that C&N’s strong relationship-based values and its investments in technology have been the biggest contributors to its success over the past 10 years.

performance, especially in loan growth, which was largely due to the acquisitions of two banks in Southeastern Pennsylvania. In Part II, we will examine C&N’s overall profile over the past 10 years and how it has evolved. Since 2011, C&N has gone through considerable expansion, which can be seen in figures such as the number of employees, the services it offers, and the large investments in technology. However, challenges arise along with growth; such challenges are outlined in the following section. Furthermore, it describes C&N’s business strategies as well as the products and services that it has expanded to offer its customer base. Part II concludes by describing

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