2022 Journal of Case Studies

THIRD PLACE: Mississippi State University

Students: Von Churchwell Annabelle Peck Peyton Randazzo Eric Sudduth Faculty Advisor: MatthewWhitledge, Ph.D. Mississippi State University 3 RD PLACE

Community Bank Definition: Community banks, like Bank of Commerce (BoC), generally possess a customer-oriented approach, and tailor their services more specifically to their customers. This style of banking is commonly referred to as relationship banking. Community banks seek to service all the banking needs of their customers and provide a higher level of personal attention. Larger banks, comparatively, use a more transactional approach. This transactional approach focuses more on generating a higher number of transactions to capitalize on transactional fees, rather than building relationships with customers. A community bank derives funds from and lends to the community where it operates and is not affiliated with a multibank holding company. It is owned and operated locally. Because they derive funds from and lend to the community, they focus on the needs of the businesses and families where the bank holds branches Bank of Commerce: An analysis of the past decade and expectations for the future

43