2022 Journal of Case Studies

SECOND PLACE: Mansfield University of Pennsylvania

2 ND PLACE

An Analysis of C&N: A Look Back, a Look Forward, and the Importance of the Relationship Model in Community Banking Mansfield University of Pennsylvania Students: Ethan Allen Seth Anderson Hannah Caccia Sarah Hart Quanwen Long

Faculty Advisor: Dr. Atika Benaddi Faculty C0-Advisors: Dr. Xiaoxuan Ji Dr. Xia Zhou

Background C&N was founded as The First National Bank of Wellsborough in 1864 in Wellsboro, Pennsylvania. It continued to acquire smaller banks in the region until it merged with Citizens National Bank of Towanda in 1971, officially becoming Citizens & Northern Bank. C&N has proven to be a vital financial institution for local individuals and businesses since its founding 158 years ago. Today, it has 31 locations stretching from Southern Pennsylvania to Southern New York. Wellsboro, its headquarters located in Northeastern Pennsylvania, has a population of just over 3,200 people. Most of C&N’s legacy market is in rural areas, in line with most of the country, where 71.8% of branches in rural areas are owned by community banks (Hanauer et al.). Such statistics exemplify the importance of C&N’s physical presence within the areas it serves.

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