2019 Journal of Community Bank Case Studies

2019 COMMUNITY BANK CASE STUDY COMPETITION

3 RD PLACE

The University of Tennessee at Martin

The Impact of Economic Growth, Regulatory Relief, and Consumer Protection Act on FirstBank Introduction “We [FirstBank] exist for the customer”— this statement came straight from the mouth of FirstBank’s Chief Financial Officer, James Gordon, and exemplifies the heart of a community bank. Despite FirstBank’s commemorable growth, FirstBank remains committed to its customers. FirstBank defines its mission as, “Helping people build a better future.” FirstBank lives its mission by supporting community events and providing the capital needed to fuel its customers’ dreams. Chris Holmes, FirstBank’s President and Chief Executive Officer, explained that FirstBank measures its success on three important criteria: being a great place to work, delivering elite financial performance, and having a strong community commitment. FirstBank strives to be a bank where people are excited and proud to work. Since 2013, FirstBank has been named among “Middle Tennessee’s Top Workplaces” by The Tennessean , one of the principle daily newspapers in Tennessee. The pride in FirstBank is easily noticed when visiting a branch. John Blade, Market President in Fairview, Tennessee, believes the FirstBank

Students: Breanna Boggs Molly Carpenter Samantha Sanders Ty Smith Matthew Taylor Faculty Advisor: Dr. Ross Dickens

50